BEAUTi.℠ week is an annual recognition that takes place on July 20th as the result of a proclamation that was bestowed upon Tenisha Bibbs by Georgia’s Governor, Nathan Deal, in 2017 in recognition of her professional accomplishments and her commitment to helping others discover their True BEAUTi.℠ Therefore, the purpose of the day is to help others discover their True BEAUTi.℠, and it is Tenisha's ultimate hope to redefine what beauti is, while simultaneously inspiring and empowering women to take full ownership of their life by living a life of happiness, fulfillment, and balance.